Perception and Decisions!

Perception changed the face of marketing and the man to move this in the right direction was Philip Kotler. Kotlers theory was more to focus on they way people think as its more than a physical perception, its what the consumer need to gain some form of self satisfaction. The process begins with the need of the customer then some form of information search research into the best option to buy for the type of product needed or desired, then evaluating what the options are next a purchase decision on what you will buy finally post purchase behaviour a last thought process on weather you will go through with the purchase.

This process in some retrospects is correct but only on those larger more extravagant things in life because who's going to go through all of that for instance when buying bread you would be slightly mad to bother doing a information search no one does research on bread lets be fair its pretty straight forward. In my opinion you would probably only use two of Kotlers decision making processes problem recognition that there is no bread and then jump straight to the decision on what bread to buy then buy it its also very unlikely, you would have any post purchase behaviour when buying bread a mildly thoughtless process all in all so Kotlers theory i would say is more frame for purchasing items than the actual way we decide to buy every product.

This a video created by a marketing student in Vietnam and i just thought it was so simple but great, so i thought i do you all the honor of showing it to you http://www.youtube.com/watch?v=N7z60aWGQ-k&feature=fvw.