Socail Class my A%$£

Definition: Status hierarchy in which individuals and groups are classified on the basis of esteem and prestige acquired mainly through economic success and accumulation of wealth. Four common social classes (in their descending order) are: (1) Upper class, (2) Middle class, (3) Working class, and the (4) Lower class. Bussinessdictionary (2010).

My definition: People see social class as something that is dependent on wealth yet to refer to Michael Carrol winner of 9.7 million in the lottery in 2005 is proof that money doesn't make you of a certain class only of a certain wealth bracket follow the link for further info about Michael Carrol . Class I believe is something you are born into it doesn't mean that you stay that class forever but for your class to change so do your attitudes and values. For instance a rich man loses all his money and has to take a normal everyday working class job he still remains with the same group of rich friends as they still accept yet his income isn't the same what class does this make him? I believe that wealth is factor and social etiquette are both just as important to what class you fall into.




To analyse the two diagram above you can see over a century how much our social class have changed and how much they are interlinked with each other now as a lot of different close social class will mix together people of the same social background will stick together but in modern day society I don't believe this is always the case. I went to secondary school in Henley a very posh area of Berkshire home to the rich and famous but also housing working class people. The school I went to was a comprehensive school with a mix of wealthy and poor people yet once stripped away of your worthily possession and all given the same uniform it was hard to tell the rich from the poor yet none the less most the groups which ended together were the poorer kids with the poorer kids and the richer kids. Yet my social class was slap bang in the middle and I found my self being excepted by both groups which to analyse this there is a fine line between classes these days and to switch social class is lot easier than it used to be. At the turn of the century everyone new there place and stuck to it these days its a lot easier to find yourself in different social class groups over your lifetime.



The advert above optimises an advert made for upper class people or people that aspire to bee seen as upper class. It shows class the high life everything that say some with wealth would want a car to portray their lifestyle.



The add above is one of Skoda's many repositioning ads but if you look closely into the add the target market remains the same. It offers all the luxury's a working class citizen could want for an affordable price and Skoda use an average person in turn to demonstrate the type of buyer using an average everyday scenario to relate to working class people.

Well this cover my little piece on social class to sum it all up I believe that soc ail class is something were born into which will stick with us for life yet we all have the potential to climb or to fall in life depending on our choices as in today's society you can be who you want to be.