Memory and Nostalgia

Memory involves a process of acquiring information and storing it over time so that it will be available when needed (Soloman, 2006,p.72). Marketeers can use memory as tool when advertising by creating adverts that will trigger of past memories of the viewer to engage them with the product. Please take a look at the video below my friends so I can analyse it can you can marvel at how great I am.





This video taps into the hearts of people but can also unlock memories we have stored, everyone has lost someone in their life close to them and this advert is tapping in that and peoples emotions from previous memories to get a response out the viewer. These are called flashbulb memories (Flashbulb memories are distinctly vivid, precise, concrete, long-lasting memories of a personal circumstance surrounding a person’s discovery of shocking events uic.edu 2010) Therefore utilising memories in advertising is a a very useful marketing tool.

Nostalgia

Nostalgia: a bittersweet emotion when the past is viewed with sadness and longing; many "classic" products appeal to consumers memories of their younger days (Soloman, 2006,P.653). The statement above epitomises what this video is to me.





Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaah. This video is amazing I think I'm in need of a time machine. Nostalgia is great way to advertise to consumers by evoking a re-established connection may explain why consumers powerful nostalgic reactions to products, songs and pictures they haven't been exposed to in years. That's why bringing out new products based on peoples old love of the past times can ignite them to want a product that used to be a found memory for them such as VW did by bringing back the Beetle.