Perception the experiments.

Part of our coarse is based on perception the perception that consumers have of brands and those brands mean to them. To look further into peoples perceptions on brands a test was to be undertaken to see what people thought of their favourite brands when one the sense were taken away. We have already delved into senses and perception in a previous blog of mine referring to one of the lectures which stated that we use are sense as one of the starting points to interpret what we are seeing to create a perception about what we are looking at. By taking a persons sight away will this alter there perception of the brand?

The experiment to place on cold dark winters night in basement underneath the university. Ok no it didn't it took place in my house were my family and friends were involved. The experiment will consisted of using the same flavoured fizzy drinks from different brands and putting them against each other in consumer tests. The fizzy drinks paired off against each other where Tango vs. Fanta, Coca Cola vs. Pepsi and Sprite vs. 7up. The in the test we used the same six people in each head to head of the fizzy drinks. First we got them to choose their favourite drink out the two similar brands then we blindfolded the test subjects and got them to taste brands not knowing which one they drinking to see if their choice differed. The results were interesting as people did differ and choose different brands, here's the evaluation to shed light on the goings of the test.

Evaluation

There any many links between both the theory I have examined and the test I have undertaken. Firstly the perpetual process proves that we have certain perception on things that have some form of meaning to us and the way we build our perceptions can sometimes be a weak analysis of the actual thing we are perceiving. To relate this to our findings the test subjects had their own perception on which drink they preferred at the start of the experiment. Once their stimulus are limited perception also becomes limited. People do not perceive a single stimulus in isolation (Consumer Behaviour 2006) this means perceptions are made up from more than one stimulus stating the fact that once your stimulus limited through the taking away of your sight you have half perception meaning you can only go on your memories of the taste of that drink and what your perceiving that taste to be. This is why in my findings I have people who choose their favourite brand at the start differing to other brand other brands once there stimulus are limited because they can not build up a full perception on the drink.

Most of the tests subjects went with their original choice proving that taste is factor in their perception but you can also see certain people more influence by brand choice or familiarity tend to maybe more susceptible to differing to a different drink. The test results did not define peoples perceptions but they certainly give us an idea of the way people to perceive things and how perceptions are formed in different ways.

The decision making process shows each person with a need for something in this example a fizzy drink but is it the need for the taste or more the desire the brand has created. There is a possible chance that through my findings the people who have chosen different brands in the taste tests to their original choice are buying that drink for the perception that the company brand has built up for them and not the taste?