But the marketeers dream which are known as the tweens aged from 7 - 12 years old tweens draw in over 200 billion pounds a year alone in the US on products bought by themselves through pocket money. To summarize a tween in retrospect its when he or she rejects more childlike images and associations and aspires to be more like a teen businessweek (2005). Making there influence in the product market incredibly strong and useful to marketeers. Due to tweens having a major pester power which means the power they have by repeated nagging, of influencing their parents to buy advertised or fashionable items phrase.org (2010). This is why it is important today marketeers to tend to tweens advertising needs.
With kids getting older a lot faster in modern day society in my view to over expose adult content in the media. Young children tend aspire to older role models more so and want to act older than there current age. For example the Guardian journalist Vic Groskop quotes saying that is common thing for young for 6 to 7 year olds girls to have sleepovers and exchange makeup and clothes. It seems like a hot topic for young children are brand names and they communicate through these brands as they are in thing to discuss and follow.
The market for tweens is ever growing with stores such as . Build-A-Bear, Paint Your Own Pottery, and the American Girl Store are just a few retail stores that were specifically designed for tweens—and namely tween girls brandchannel (2005). It does seem to make me laugh that its mainly dirrected at tween girls these stores it just most be from early age that females develop this urge to shop. But also the tween market for boys is ever extending its value.
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